{"id":38486,"date":"2019-11-24T18:21:29","date_gmt":"2019-11-24T17:21:29","guid":{"rendered":"https:\/\/www.burks.de\/burksblog\/?p=38486"},"modified":"2019-11-24T18:27:04","modified_gmt":"2019-11-24T17:27:04","slug":"we-must-be-smart","status":"publish","type":"post","link":"https:\/\/www.burks.de\/burksblog\/2019\/11\/24\/we-must-be-smart","title":{"rendered":"Einfach ist nicht dumm oder: We must be smart!"},"content":{"rendered":"

\"trump\"<\/a><\/p>\n

Der Economist<\/a> analysiert die Sprache Trumps:
\nIt is easy to make fun of the way Donald Trump uses the English language. His tweets tend to follow the same structure: two brief statements, then a single emotive word or phrase and an exclamation mark. (On June 12th, after the Orlando shootings: \u201cWe must be smart!\u201d) He invents playground nicknames for his opponents (Little Marco, Lyin\u2019 Ted, Crooked Hillary). His vocabulary is earthy: \u201cbig-league\u201d, to describe how he would do things, or \u201cschlonged\u201d, for someone beaten badly. During the primary campaign, his swearing was so criticised that he promised to stop (and actually did).<\/i><\/p>\n

How did this man become the presidential nominee of the party of Abraham Lincoln? He must be doing something right: after all, language is virtually all a politician has to wield influence with (handshakes and hugs aside).<\/i><\/p>\n

Nat\u00fcrlich macht er es richtig. First, he keeps it simple.<\/i>. Also genau das Gegenteil der Sprache linker Parteifunktion\u00e4re, die Unw\u00f6rter wie „nachhaltig“, „Migrationshintergrund“ und \u00e4hnliches Gefasel benutzen.<\/p>\n

„Never use a long word when a short one will do,“ Orwell wrote in Politics and the English Language<\/a>\"\"<\/b>.<\/p>\n

Warum ignorieren das diejenigen, die sich als Lobby der kleinen Leute verstehen sollten? Aus Arroganz, ist meine These. Unsubstantiierter Arroganz, wie es im Juristen-Jargon heisst. Simplicity is not stupidity; making language easy to apprehend is intrinsic to making it appealing.<\/i><\/p>\n

Another Trump tactic is repetition. This, too, may be incorrectly seen as childish. (…). But in more sophisticated guise, repetition is a venerable rhetorical tool.<\/i><\/p>\n

Irgendwo in Wolf Schneiders Deutsch f\u00fcr Profis: Wege zu gutem Stil<\/a>\"\" las ich, ein Sektenprediger habe Rednern geraten, man m\u00fcsse nur drei Dinge tun: 1) Sage den Leuten, was du ihnen sagen wirst. 2. Sage es ihnen. 3. Sage ihnen, was du ihnen soeben gesagt hast.<\/p>\n

Yet the most effective way Mr Trump beguiles his audience is perhaps the simplest: he does not give speeches. Instead, he talks. (…) This unscripted quality is powerful. Even a valid argument is weakened if it sounds canned.<\/i><\/p>\n

Merke: Alles, was deutsche Medien an Trumps Reden auszusetzen haben. ist in Wahrheit der Schl\u00fcssel zu seinem Erfolg. Even an invalid one sounds stronger if it appears spontaneous, especially to voters disgusted with the professional politicians.<\/i><\/p>\n

Kapiert das endlich! Seid clever! Aber das seid ihr nicht. Ihr linken gendersprechenden Politiker*_\/innen seid verkappte Kleinb\u00fcrger, die stolz darauf sind, moralisch h\u00f6her zu stehen als die kleinen Leute, weil ihr „richtig“ schreibt und redet. Nur will euch keiner zuh\u00f6ren. Wenn die „Linke“ bei f\u00fcnf Prozent angelangt ist, sprechen wir uns wieder.<\/p>\n

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